In the fast-paced world of business, executives and leaders are constantly looking for ways to save time, money and make a difference in society. However, the traditional sales approaches that have been used on them for decades are no longer effective in today's digital landscape.

AI-driven innovation is a powerful force that has the potential to revolutionise the way executives connect with technical innovators to gain valuable insights, paving the way for collaborative projects that make a genuine impact.

One of the biggest challenges facing executives today is "digital debt." This is the burden exacerbated by outdated sales automation practices that are ultimately hindering productivity. The inflow of data, requests, emails, meetings, and notifications has outpaced our ability to process it all.

Some executives like  Andrew Matuszczak Chief information and Technology Officer at Commonwealth Superannuation Corp,

gets 30 -40 requests for meetings via email, text, and linkedIn per day.

Luis Uguina Chief Digital Officer from Macquarie Group told me he gets over 300 requests per week..!!  

This is not uncommon. 

Top that with “lately, everything feels important” and executives are spending their workdays swimming in treacle, trying to get out of the red. 

This constant bombardment leaves them with little time to focus on the creative work that ultimately leads to innovation.

AI has the potential to be the penicillin for this pain. 

By analysing vast amounts of data, Ai can identify potential collaborators who have the technical expertise and much needed insights to bring a project to life.

This new efficiency can not only save time and money, but it can also free executives from the chains of digital debt by empowering them to also pursue their purpose.

Saving time is great but AI-driven innovation can also help executives support causes that resonate with their values. Integrating social responsibility into their business projects, can create a positive ripple effect that also attracts partners and talent who share their vision. So AI is not just a tool for efficiency, but also a force for good. It can help executives make a difference while also keeping business relevant, secure and growing.

As the business landscape continues to evolve, executives who embrace the transformative power of purpose-driven collaboration will be the ones who get ahead. 

By using AI to connect with like-minded innovators, they can forge meaningful connections, save time and money, and help humanity, at the same time.

Ultimately the future belongs to those who are willing to think differently.

Like Rory Sutherland, Vice Chairman Ogilvy UK and meetmagic Chief Evangelist says,  “If you never do anything differently, you will reduce your chances of enjoying lucky accidents”